Engagement-boosting copy

Conversational, friendly, and helpful — setting the tone of voice for the Yummly brand persona:

Meal Planner update email
Image of a marketing email promoting an easy fettuccine Alfredo recipe

Click-worthy emails

Drop down the subject lines to see top converting copy:

  • [preheader]
    5, 4, 3, 2, 1 … eat!

    [headline]
    5-Ingredient Five-orites

    [subheadline]
    Keep dinner simple with these five-ingredient dishes.

  • [preheader]
    Recipes to set and forget

    [headline]
    Slow Cooker Recipes

    [subheadline]
    Fall is the time to pull your slow cooker out of hibernation and get crock-ing on these easy recipes.

  • [preheader]
    Your oven’s favorite dish

    [headline]
    Casserole Recipes

    [subheadline]
    If the cold weather’s got you craving cozy comforts, casseroll on over and try these recipes.

  • [preheader]
    Oh the (healthy) things your slow cooker can do!

    [headline]
    Lighter Slow Cooker

    [subheadline]
    Recipes for when the season calls for cozy comforts, but you've got to get resolution-ready! 

  • [preheader]
    Our most popular chicken breast recipes

    [headline]
    Your Top 25 Chicken Breast Recipes

    [body]
    We've been keeping abreast of the choices Yummly home cooks make, and … Whether we’re talking search, save, or serve — the power of poultry stands out. From the ever-popular melt-in-your-mouth baked chicken to an easy shredded chicken breast hack, these are the 25 chicken recipes you chick out the most.

  • [preheader]
    Cram your freezer and get ahead of crammed schedules

    [headline]
    Weeknight Win: Half-Hour Freezer Meals

    [body]
    How does this busy mom and blogger make her average-sized refrigerator freezer work weeknight wonders? From organization and stocking tips to quick and easy recipes, learn how to turn your freezer into a treasure trove of dinner solutions.

Image of a marketing email all about soup recipes to make for dinner